The Land of Beer Abundance

THE SCENE: One wonders whether this description of a stream where beer flows forth from the ground was not a stealth marketing campaign to get medieval Scandinavians to move to Iceland.

THE TEXT: It is reported that in Iceland there are springs which men call ale-springs. They are so called because the water that runs from them smells more like ale than water; and when one drinks of it, it does not fill as other water does, but is easily digested and goes into the system like ale. There are several springs in that country that are called ale-springs; but one is the best and most famous of all; this one is found in the valley called Hiterdale. It is told about this spring, or the water flowing from it, that it tastes exactly like ale and is very abundant. It is also said that if drunk to excess, it goes into one’s head. If a house is built over the spring it will turn aside from the building and break forth somewhere outside. It is further held that people may drink as much as they like at the spring; but if they carry the water away, it will soon lose its virtue and is then no better than other water, or not so good.

– The King’s Mirror, King Hakon Hakonarson, 13th Century AD